Amarula

Amarula is inspired by the generosity of spirit of the marula tree. As the tree shares its carefree gift of joy with the elephants and community, so too do we honour this symbiotic ecosystem, from soil to hands and glass (and beyond).

Amarula and the elephants are intimately connected through our African roots and the marula fruit. We created the Amarula Trust in 2008 with the aim to safeguard the African elephants. With less than 400,000 elephants left in the world, and their numbers decreasing at an alarming rate, we are going to work together with organisations to help protect our elephants and safeguard our heritage – so that in the years to come we can continue meeting them beneath the marula trees.

There is just one place on earth where the marula trees grow – across Africa’s subequatorial plains. And there is just one time of year when the marula trees bear their exotic fruit – at the height of our beautiful summer.